Somebody said that I needed a mission statement so I wrote it down and said "Man that wasn't so bad!!" and promptly forgot about it. For many SMB Solution Providers that is exactly what we have done. "Besides what do I really need one for anyway? I know what I do, I am doing it every day!"
And that is the problem! You know what you are doing but does anyone else? When someone asks you what you do, how do you reply? Do you say the same thing more than once? Do you have to stop and think about it? If so then you really need to start writing it down. A good Mission Statement is the foundation you should use to build your company's identity.
A Mission Statement should say:
What you do.
Who you do it for.
How you do it.
Why you do it.
By writing this down and committing it to memory you will be able to answer the question “What does your company do?” without having to think about it. It will give you focus and a foundation to build your plans for the future. It is much easier to get somewhere if you know where you are starting from!
No comments:
Post a Comment