The Market is the Market!

At our last HTG1 meeting in Dallas this month we were discussing the business climate in each of our areas. We all had our say but one comment by Jim Strickland from Valcom struck a chord with me. When asked about the state of his market in Davenport Jim replied “Well the Market is the Market”. If you know Jim, this is a typical Stricklandism and we all had a good laugh. Jim went on to explain that “The Market is what we make of it.” And he is right on!

One of our greatest strengths as an SMB Solution Provider is our ability to adapt quickly to the changing environment. Let’s face it, our environment is changing everyday! And the same holds true for our clients! In fact, most of us have built a business model on how to partner with those clients to address how to handle these changes and help them put dollars to the bottom line. This is exactly how we build and maintain our market. The better we do our job the more likely our clients will survive and even grow, despite what the economists are saying.